No, that's not how it works... Did fans of Quake charge out to buy Quake 2 because they were so excited about Nameless Space Marine? Were people chomping at the bit to buy Doom 3 because it had been it had been so long since they last had a chance to play as Other Nameless Space Marine? Are people currently excited to see…
Bears reposting: Jason Rubin is spot on with this: http://video.google.com/videoplay?docid=-1876636950994293221# Activision is NOT A BRAND. EA IS NOT A BRAND. If Evian beats out Aquafina in water bottle sales, it's because the marketing department did a better job. You can't market games like water, because not all games…
!WARNING the following contains traces of WILD SPECUMOLESTATION! I guess the latest hoopla is that they were not technically owned by Activision but under contract and somehow still maintained some small legal hold on the CoD:MW name. It sounds like Activision tried to move development of the next game "to free up IW to…
I think the best point from this entire discussion is the fact that the developer's themselves don't get enough recognition for the products they make. Seriously.... go ask a great deal of people who play games to name some developers.... of course they will more than likely name Blizzard... but who else? Only people that…
It's interesting how they (Activision Blizzard) are doing to the CoD series that they did to the Guitar Hero series. You'd think they'd learn what saturating the market with a product can do, utilizing multiple studios to do so, the first time it went sour. However!This situation is a pretty good example of the real…
This is a pretty pointless arguement. People are attracted to quality. If every Call of Duty game released from this point on is pure gold and incredibly fun and well designed no one will care about IW. If they all suck, then it's because IW didn't work on them. See my point? People don't care who made what, as long as the…
It's about following talent: I used to buy any comic drawn by Todd McFarlane I used to buy any comic written by Alan Moore I used to buy every album released by Metallica I used to watch every movie with Al Pacino in it. Common theme was, talent is what sold me on their products. I will buy every Blizzard game. I will buy…
The Epic logo isn't the face on the box that moves units off the shelf, Marcus Phoenix is. He's you're Brad Pit, he's your Morgan Freeman. I would say that Epic is one of the more well branded names out there. Still, put copies of Epic Pinball on the shelves and see how fast that Epic logo moves those units. Put Marcus…