I've written a little blog post about the plugin architecture of the Outliner 3.0: http://script.threesixty.nl/outliner/index.php/blog/2012/08/plugin-architecture
There is actually a mod that will get rid of the ads. http://blog.gib.me/2011/08/23/deus-ex-human-revolution-no-ads/ Rejoice! the benefits of playing on PC ;]