Haha of course! I'm sure it's doable. maybe with two sets of normal maps. But I'm not 1337 enough with the material editor to even get started on how! :)
Here's an older tutorial but it gives a decent overview of UV mapping. http://www.3dtotal.com/index_tutorial_detailed.php?roPos=1&catDisplay=1&id=1337#.UKerZIfO1DU