UVs for game art is actually not just about cramming things into a single sheet ; it is also and just as importantly about : - Making the UVs human-readable so that another artist can take care of the texturing (even if the texturing is driven by masks). Meaning, orienting the islands the right way up and grouping parts in…
http://dyn.ifilm.com/superbowlads/ People talk about the commercials, even more so then the game. So now you can talk about the commercials if you missed the game.
here's the TED talk with a french artist about street art. worth a watch! http://www.ted.com/talks/jr_s_ted_prize_wish_use_art_to_turn_the_world_inside_out.html