as i said, talent will be recognized, so what... IW got talent so they sell shitloads even without shouting out everywhere that they are the gods, same for blizzard... they let the games do the talking.. i dont se any problem in creating a brand out of a recognized franchise and take it further... i mean blizzard took…
Whats funny is they tried, it was called StarCraft Ghost. Went through 2 publishers I believe before Blizzard realized what Activision cant. Some times you cant sacrifice the quality of your games/studio/name for the sake of quick and dirty money.
The QA department is not why I bought Modern Warfare 2. Sorry to say they aren't the talent. I'm sure they played a prominent role in the entire thing, but I bought the games because of the studio who made it. This is setting a pretty ridiculous prescedence that the talent is NOT important. And that testing and marketing…
I'm pretty sure Vivendi Universal's name wasn't featured prominently on Blizzard titles, because they're completely irrelevant. Steven Speilbergs name should be prominently featured above the movie's Title. NOT Dreamworks. Infinity Wards name should be what they should be selling. NOT Activision.
Yeah, I suppose your right. I guess Blizzard's method has proven to be very unsuccessful. :P I guess the the Non-IW created CoD's were every bit as successful, both critically and commercially as the IW developed ones. :P Blizzard should really learn from Activision. 7 Starcraft titles, in 7 years would make more money…
IW is an activision owned studio, blizzard is different... in comparison to ubisoft and EA, atvi has always maintained the studio names... not just naming the atvi north, south, .. so they still do the dev more justice than other big publishers... and i m sure they did their fair share to put the COD brand out there and…
exactly, those games were good because of infinity ward, not because of the brand. brandmentality is going too far now. I can even imagine right now how activision is trying to figure out how to get warcraft and starcraft out of the hands of blizzard, imagine what they could do if this "polish" and "quality" thing didn't…
It is because the publisher believes the power is in the brand, and that they've powered it up enough to just send it to a hundred places to make a hundred new things out of that powered up brand. while fans know of rockstars, they most certainly do not know of developers, I mean, when people think diablo2, they think…
Despite the merger Blizzard operates autonomously. They own their IP's and handle their own HR and recruiting as far as I understand it. Despite Odium's expected trolling, I dont think anyone has been bashing Treyarch or Sledgehammer in all this. These guys just happen to be caught up in this unfortunate incident. This is…
I am going to predict the future here. Actard will barely squeeze out a profit for 2010 based almost entirely on SC2 and Diablo 3. In 2011 they will release their crappy COD spin offs right after every other company has released their own COD rip-off games, and take massive loses for the year. In 2012 they will find some…