Base your Alch design on something flamboyant like Fable 3 civilians character design, with tons of jewelry and such, it fits the "pimping" concept without the LA vibe.
https://www.reddit.com/r/DotA2/comments/2xe1gr/dota_2_update_main_client_february_27_2015/ wow 3 new chest coming soon :D and yet doesn't have my set :( gg