^ That's painting on the UV's, I think Uncle is talking about the real-time stranded projection ontop of the mesh in the scene that the tree's, cat and wizards had.
This is my marked up reference picture, I'm hoping to alter the atmosphere from an apprentice wizard to an inventor (I want it to be based on the Icarus story).
Step back a bit and realize that these are just announcement trailers, like with the monk and wizard. They're not going to replace the old style cinematics with this stuff.
OMG!!! How could it be!! This is pure awesome witchcraft! you are not human : you are a substance wizard! Can't wait to get this awesomely awesome sbsar!
He means that modeling packages are just tools and should be treated as such, one is not better than another - plugins and addons don't suddenly make you a wizard at modeling.