Guys guys relax, i was just joking. I said it was cheating because it looks to be so effective compared to previous sculpting techniques etc. And the result is just amazing...
Saddest part though that is not just other companies, employees in the same company can sometimes be very secretive with there knowledge, no one is ever really relaxed even at their own company.
Well...you could just model everything at half res...unwrap, then subdivide and push/pull verts around..and if your uvs get too distorted then relax the uvs?