Zero-ing geometry in Maya

Hi all. I have a quick Maya question. Sometimes when I duplicate or transform a peice of geometry in Maya, I want it to retain its new position, but have its transformer attributes reset to zero. Right now I'm exporting it as an object and then re-importing, which does the trick, but its just a little annoying. The button is probably right under my nose, but I just can't find it

Thanks for the help!