Anybody here belong to the Directory of Illustration?
polycounter lvl 17
Is anybody here part of the Directory of Illustration? I wanted to find an artist perspective on them. I am about to go freelance and I don't know how much help an agency will do. I'm questioning whether the cost outweighs the benefits?
Replies
Richard Solomon, Artists Representative
"We began marketing our artists with The Directory of Illustration three years ago taking a substantial block of pages, knowing that each artist would prefer the ample space to effectively represent their work. This was one of the best decisions we made and we've continued with this approach each year. The combination of glossy art book, multiple websites and the publisher's excellent efforts to directly target potential clients, has given our artists the quality of global exposure they want in today's globalmarketplace."
Debut Art, Andrew Coningsby
“The illustration market has been assaulted by microstock and royalty free imagery over the past five years, forcing the best of artists to re-evaluate their marketing plans for survival. In this critical environment, the obvious choice for me and the artists I represent is the Directory of Illustration based on its proven superior ability year after year to attract high quality – high paying assignments.”
David Goldman, David Goldman Agency
"After spending years on the fence about whether to take out a page in the Directory of Illustration, I finally took the leap in 2010. Within two months of distribution, I started getting inquiries from top ad agencies in the pharmaceutical and banking industries, major apparel companies and editorial publications that were off the radar of my mailing list subscription. By years’ end I've earned enough from jobs gained directly through the book to pay for my page many times over -- I could kick myself for waiting so long to do this! I now consider the Directory a significant element of my multi-pronged approach to marketing myself. My experience disproved all of my worries about cost and whether Art Directors are looking at printed directories anymore."
Amy DeVoogd, Illustrator
"My wife, Eve Steccati, and I are both illustrators. For many years, we have been advertising in the Directory of Illustration to market our work. At the beginning of the year, I decided not to do print advertising, but instead send out emails and direct mail. However, I was bombarded with jobs for 15 large illustrations. It turned out that those jobs were linked directly to my print advertising in the Directory of Illustration, their web site and my online portfolio. I quickly decided to advertise in the Directory of Illustration again." (Eve just finished a major map project.)
Ron Tanovitz, Illustrator
"In the year I waited for my ad to appear in the printed book, I got two national accounts as clients through the DOI website alone, which more than paid for my DOI ad. I've been nothing but impressed with the professionalism and service that the Directory has provided, and I look forward to continuing my relationship with them."
Greg Hardin, Illustrator
Adidas
A & E Television
American Express
AOL
AT&T
Bank of America
Barnes & Noble
Bayer
BMI Music
Burger King
Carnegie Museum
Children’s Television Workshop
Common Health
Corona Beer
Discovery Channel Television
eBay
ELLE Magazine
Environmental Defense Fund
Esquire
Fisher-Price
Harper Collins
Hasbro
Health Net
Houghton-Mifflin
Hyatt Hotels
Intel
Interstate Battery
Leap Frog
Los Angeles Times
Lucasfilm
Macintosh
Macworld
Macy’s
Mattel Toys
McDonald’s
McGraw-Hill
MGM Grand Hotel
Microsoft
Miller Beer
National Geographic
National Public Radio
Nestle
New York Times
Nickelodeon
Kimberly Clark
Oxford University Press
Papyrus
Paramount Pictures
Penguin Books
PEP Boys
Pepsi
Pizza Hut
Playboy
Publix
Ralston-Purina
Random House
Rodale Press
Scholastic
Sheraton Hotels
Simon & Schuster
State of Florida Lottery
Taco Bell
3M Company
Timex
T. Rowe Price
Toyota
Tyson Foods
U.S. News & World Report
VH1
Vanity Fair
Volkswagen
Volvo
Wall Street Journal
Walt Disney Company
Wells Fargo
Westin Hotels
Wired Magazine
Wonder Bread
World Wildlife Fund
Ziff Davis Media
I was an art director at a game company, and I was constantly searching for talent through internet forums and such. I understand as an illustrator that a printed book might get me a different kind of exposure.
Anyways I did find some useful info elsewhere. thanks again.