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Game PR Announcements.. Tips and Tricks (Your Experiences)

oXYnary
polycounter lvl 18
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oXYnary polycounter lvl 18
For those whom have had to do Game Announcement PR without a marketing department. How I guess? I mean. What do you strive for in your press announcement wording? What type of wording and pictures do you show from the game? What kind of Keypoints to list to grab your audience? Is there some sort of standard specific for us?
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  • ZacD
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    ZacD ngon master
    How "big" of a game is it?
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  • oXYnary
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    oXYnary polycounter lvl 18
    Not big. Very specialized market (RC Cars). Not aiming at Game Mags if that's what your implying, instead the Hobby news and mags.. Which puts us at a slight disadvantage because some of the bigger advertisers in them see games as a threat to the hobby versus seeing a potential new audience.

    Have any suggestions? I'm really kind of ignorant of the politics of this whole thing and what will get these news sites to actually take us seriously enough to post. Hence general principles that should be met in the copywrite.
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  • ZacD
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    ZacD ngon master
    I'm sure it really varies on the market, I wonder if you can get rc part manufactures to sponsor or pay to have their products in your game, is it a simulator (how accurate is it)? How close to being finished is it? in game screen shots?

    Just trying to figure out what angle you should sell it at.
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  • oXYnary
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    oXYnary polycounter lvl 18
    Yea, we have a few manufacturers in it as well as mags/news/forum sites. Which might put at odds with some places I want to attempt to send PR announcements. Especially if they happen to see their competitions logos in the background of images which really makes this convoluted. Probably going to have to do screenshots for each alone (weee! :P ) But seriously, what kind of things are usually done in PR announcements?

    Its done, just not in a released form yet.
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  • oXYnary
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    oXYnary polycounter lvl 18
    Bump. So probably wasn't the best day to post it when I did. Lets give it another shot here. Cause Im really clueless (well yes, in more ways than one, but lets focus on this).
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