I'm starting to think that i just dig on a close circle of friends fiending on something. for me, it's all about being creative and empowered.. creativity is key.
Those things help. Remember this, creativity is a muscle. Use it, practice try and think about crazy and creative stuff. The more you allow your brain to run free and be creative, the easier it will become. It may be hard at first, but you will build it up and once you do... Keep it going!
It also depends on how you define creativity. Personally I feel that creativity can come through process as much as subject. (IE: Problem solving, etc...)