Marketing is becoming ever more important these days. Not just for people trying to sell things (like me) but even for artists trying to get their name out there. The word "marketing" has some negative connotations for most people but if done right it can be beneficial to both parties.
There's a difference between marketing and advertising. Every artist should market themselves on social media. If you provide a service or product -i.e. Gumroad- it's worth looking into advertising.
In an ideal world, you would just focus on making good content and people would find it, but there's so much noise these days that it's an unlikely scenario.
Does anyone have any tips for marketing? I'll update this post with other people's useful tips.
I'll share what I've learned so far, but I'm by no means a successful marketer so I'm hoping other people can share some good tips.
If you're selling a product or service, Adwords is a great way to boost views. The best tip I can give you is to limit your amount of keywords. I get 80% of my clicks from 2 keywords. Try to achieve a good Click-Through Rate. A high CTR means people are more interested in your ad, so they'll be more likely to convert. Depending on what you're offering a good CTR would be 5%+. I average 20% on 1 keyword. Also, it's best to switch to manual bidding, in my opinion, since I don't trust Google's automatic bidding.
If you're a freelancer you could put out an ad for when people search "freelance 3d artist" or similar keywords.
If used properly GA can be a great asset. For example, I've linked it up to my Google Adwords and Gumroad so I can see the exact ROI of my ads.
Twitter/Facebook ads I've dabbled in both but I think you still get the most bang for your buck with Google Ads.
I use Buffer to plan posts for Twitter and Facebook simultaneously. As well as providing a nice dashboard for your social media accounts. https://buffer.com/
An interesting tool that generates a "heat map" for your website. It's free for a single page. https://www.hotjar.com/