So this might very well be a silly question, but it's something I've struggled with for a while. That is I have difficulty maintaining art direction (probably something I should never mention if I want an industry job). If I'm making suburbs at times I veer off and make a sort of farm house, making sci-fi I veer into cyberpunk... etc.
So I guess my question is how do you guys maintain the look you're going for. Is there particular strategies in maintaining a visual style? How do you set your foundation before ever stepping into a 3d app? Do you use the same base textures in all of your metals/concrete/etc. to help maintain visual cohesiveness? Or is it mostly sticking to references/"post cards" that help you maintain a look. If you feel like you're veering off course from what you have previously made or the visual style you need to maintain how do you go about refocusing?